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PEST Analysis

There are many factors that may influence your campaign. The PEST analysis is a great way to identify those factors and the impact they may have.

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Power Mapping

Sometimes we can feel powerless or like we have no agency to change things. The sites of power model shows us that we have power if we work together.

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Forms of Power

This handout covers Forms of Power and is based on the work of Lisa Vene Klasen and Valerie Miller.

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Theories of Change

This handout lists a number of theories of change and can give you some ideas about how to approach your campaign.

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Campaign Planner

This handout allows participants to map out their entire campaign - including the goals, tactics, objectives, and the story that goes alongside it.

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Spectrum of Allies

Use this resource to map out your spectrum of allies - from active opposition to active allies, and everyone in between.

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Using Focus Groups

Focus groups are a great way to find out more about what people think of a campaign or issue. This handout explains how.

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Email and Online Tools

Using email in your campaigns is a valuable, but often overlooked, tool. This handout goes through some of the useful tools you can use.

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Using Questionnaires in Campaigning

Questionnaires are great for finding out the opinions of a particular community on a specific issue. This handout gives some handy tips.

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The Power Cube

Using this tool can help you analyse the power your targets hold so you can create a more effective campaign strategy and bring about change.

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Elements of a Campaign

What do we want? Who can give it to us? This handout will help you to identify the different elements of campaign planning.

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Campaign Ideas: Prioritisation Matrix

This handout will help you to prioritise your campaigning ideas, weighing up impact and how easy it is to do.

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The Power Matrix

This matrix presents how different dimensions of power interact to shape the problem and the possibility of citizen participation and action.

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Everyday Activism Handout: People Power Case Studies

How does change happen? This handout looks at examples of how people power has led to change.

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Bootcamp Residential Handout: Campaign Strategy, An Introduction

We used this handout on days we explored campaign strategy at the Bootcamp Residential.